Excel Entertainment’s ” Don 2″, that releases on December 23 in 2D and 3D, is one of the most anticipated films of the holiday corridor.
For those who still can’t get enough of “Don ko pakadna mushkil hi nahin, namumkin hai,” SRK will add fresh entries to your Don dictionary. Producers Ritesh Sidhwani and Farhan Akhtar have come up with an innovative idea to popularise what the “Don Says”. Talking about this marketing idea to get audiences excited, Ritesh says, “When Farhan was shooting for the film, he suggested we should take some ‘Don-isms’ to the audience before the release, because of the popularity of the film’s one-liners. Every kid and adult knows, “Don ko pakadna…” and those smart Alec dialogues from the first part. This time, Farhan has written some zany, witty lines that convey Don’s attitude and style, that can very well become part of everyday lingo.”